Noel Kids is a new toy brand launched by Noel Team. We know how kids attach to their favoгurite toys, and we highlight it through the emotional brand tagline “We Make Friends”. Identity should reflect the simplicity of toys — that’s why all the deliverables are very clean and brutal.
Credits
Noel Kids logo is clean and simple yet playful — the letters are a little shaky, like they are willing to start playing. Every package has a house print, so the animals are waiting for their owners in their houses. The key element on the packaging is the brand tagline.
Sketchy animal illustrations add a bit of needed mess and chaos to geometric and typography-based identity, making the style more flexible.
