Advertising campaigns run by the Grey Matter marketing team usually consist of magazine adverts (double, single or half-page ads) that will feature in Grey Matter's own HardCopy magazine.
If there is a particular campaign that the publisher wants to run this will be the top priority, otherwise one will be provided by Grey Matter with the publisher's approval.
Landing pages will directly link to most magazine adverts providing the viewer with more information regarding a campaign/special offer or new product.

This also provides Grey Matter with the chance to explain it's connection to a publisher and why they should be considered a valued reseller.
These are generally created as HTML pages so that if any new information becomes available the design can change to fit the need.
Banner advertising will usually try to complement the advert or landing pages that the publisher wishes to promote. As the Grey Matter website uses a bespoke banner size, most banners need adjusting or designing from scratch.