Durex Advertising Campaign
Studio Based Group Project
TWO TO TANGO
The 'Two to Tango' campaign was designed to get WOMEN to buy condoms for their partners by making them realise that they have a say in this, it's for their own good (in terms of health and pleasure both) and telling them that they can take the matter in their own hands.
The name of the campaign was inspired by the tango dance, which says 'It takes two to tango'.
The aim of the campaign was to bridge the gap between men and women by emphasising the fact that women can make the first move and offer a condom to their partner. Any two individuals have an equal say in this irrespective of their gender.
PRE BUZZ
Instagram Story - Questionnaire to create pre buzz!
Instagram Reel - Inspired from the concept of 'loves me, loves me not'. The reel reflects the dilemma of 'give it, give it not'.
Instagram pre buzz feed.
AMBIENT INNOVATION
Ball in her court idea reflects that ball is in her court and she too has a say in this. The idea has been executed in the tennis court. It shows that she is equally involved in the act and she equal right over it.
The idea that has been executed at the escalators reflects the idea of give it or give it not. The escalator at the top says GIVE IT which is executed so that when one reaches the top, one can read GIVE IT, which signifies that one should give it over without thinking too much.
PRINT ADS
The first visual represents the campaign tagline- two to tango. The footwear in the visual is inspired by tango dance, also it depicts the idea of women taking the charge (in her shoes).
The second visual is inspired by the game of chess, where the queen has got more moves than the king, we have depicted that she got the moves!
The third visual aims at bridging the gap between man and woman.
DIGITAL BILLBOARDS
Social Media posts designed for Durex's Instagram
The first visual represents that a women is whispering into a man's ear, telling him to wear it.
The second visual represents a broken egg depicting two faces of a man and a woman , the egg will break and won't fertilise if you wear a condom.
The third visual is a fun fruit pairing, that says pleasure eating you.
Finalised feed for Durex's social media.
For event activation, I decided to do a collaboration with the brand that stands for women making the first move- BUMBLE. The tagline for the event will be First Moves Season.
Instagram Collaborative Posts designed for the event activation.
Event landing page for the collaboration.
For sustenance, we planned on continuing the campaign with some fun and interesting pairings. The pairings can be further reposted as stories DUREX's instagram page.
OTHER EXPLORATIONS FOR SOCIAL MEDIA POSTS
