In the Spring of 2022, I was rehired by NFL Media (NFL Creative/West Coast) and assigned the position of lead designer on a project that entailed the brand development of NFL+, the NFL's exclusive video streaming subscription service which offers live and on-demand offseason content, live local and primetime regular season games, and full and condensed replays. The project scope encompassed everything from UI/UX design, to broadcast visual packaging, to promotional materials, and much more. To make it a bit more daunting, we had about 1 month and a half to 2 months to work collectively to provide an mvp before the product was to be released.

Below are some examples of work that I produced over the past year. It is a mixture of concept development imagery and final mockups that were published and released in the wild. Although it has been one of the most challenging projects that I have been a part of, the opportunity to collaborate with our old crew again has been priceless. Special thanks to Dane Storrusten, Cari Chadwick, Robin Zibelli, Dennis Padua, David Lomeli, Armond Afghanian, Mark Velasco, Chris Ramirez, Jeremy Wabiszczewicz, and many others.