Crisps Chips is a developing  potato chips brand . As a developing food brand , Crisps Chips is constantly evolving to meet the needs of its diverse community. In order to maintain its position as a top destination for potato chips lovers, Crisps Chips is undertaking a rebranding and logo redesign project.

The goal of this project is to update the Crisps Chips brand to better reflect the platform's values and mission while creating a modern, innovative and memorable visual identity. The rebranding effort will include a new logo, color scheme, typography, and visual style that will be implemented across all of Crisps Chips brand marketing materials, digital platforms, and products.

The new Crisps Chips logo will represent the brand's creativity, community and connection. It will be simple, versatile, and easily recognizable while capturing the essence of the platform. The color scheme will be refreshed to be modern, bold and vibrant, while the typography will be selected to be legible, modern and versatile across all platforms.

The new visual style will be designed to resonate with Crisps Chips diverse community and attract new consumers from all backgrounds. The design will aim to communicate Crisps Chips taste, nutrition value ,desire  and happiness.

The final deliverables of this project will include the new Crisps Chips logo, brand guidelines, and an implementation strategy for the new visual identity across all platforms.

Overall, the Crisps Chips rebranding and logo redesign project will reinvigorate the brand, elevate its visual identity and position Crisps Chips as a leader in the potato chips business.