Go.ev with Tiago.ev
This has got to be one of the best campaigns in my portfolio. It's pithy, entertaining, it's advertising sans the frills. And it aired during the IPL and at a time when myths about EVs were stopping potential EV owners from moving to electric. This campaign dug deep and went big, pushing the Tiago.ev as the entry level EV that we have all been waiting for.
We covered a gamut of touch-points during this campaign. From launching properties like Electric Striker, to creating the on-ground branding that's so hard to miss, to even scripting out the commentators' quick quips about the Tiago EV between overs. We had it all covered.
At its core, the campaign was just about a 100 reasons to Go.ev with Tiago.ev. I hope you enjoy watching it as much as I enjoyed creating it.
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We also supported the films with regular updates, poll stories, questions and IPL highlights for better engagement from consumers.
