Toyota Innova & Utrust

A Facebook game that involves creating the World's Tallest Govinda. Interestingly, this human pyramid will be formed on the roof of an Innova to display the vehicle's superior chassis strength and weight carrying capacity. Players can use all of their friends to form the Govinda. To add more people, players will have to invite friends, which will give them access to the newly added one's friend list.
Once the required number of people have been added, the Dahi Handi is broken and the user proceeds to higher levels, creating larger Govindas as he or she goes along. Other players will also be playing at the same time, making the game an ever-evolving competition to create the World's Tallest Govinda.

What is a Govinda?
Govindas are human pyramids created to break an earthen pot (Dahi Handi) hung high in the air with the help of a rope. It is a sport organized every year in Mumbai on the occasion of Janmashtami.

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Face book page

The Facebook Game

OBJECTIVE
Innova should stay the numero uno MUV in this price basket.
INSIGHT
When a family is growing, they are more likely to upgrade their lifestyle.
IDEA
Create an emotional connect with families by celebrating the homecoming of their newborn child.
EXECUTION
Tie up with a premium maternity hospital to include in their Delivery Package a free trip in the Innova for the baby's first ride home. The Innova may be arranged through a dealership or a taxi service and branded inside as well as outside. The program will include a number of giveaways for the baby. The driver will also click pictures of the family during the drive, which will be given to the family after a few days, placed in a ëBaby's Firstí photo album. Along with it, a card will be sent, inviting them for a test drive of the Innova with a mention of a special offer for their growing family. The photos will also be posted on a Facebook page specifically created for the First Ride program.

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