Wedgwood Christmas Campaign 2021

Example of Concept Generation, Art Direction, Creative Direction and Brand Management whilst working as Global Content Production Manager for Wedgwood and English Brands at Fiskars. Working collaboratively with a team of creatives, I was responsible for the concept and brief, overseeing the shoot from a brand point of view and selecting final assets, capturing BTS content. Photographer: Ben Farr @ ifsobczwhy.