Madrid's Addiction Prevention Campaign
Addictions have far-reaching effects that extend beyond those who struggle with them directly.
The intricacies and societal stigmatization surrounding them often dissuade many people from seeking treatment, leading them to confront the challenges alone, out of fear of repercussions.
Recognizing the necessity to raise awareness, inform, and educate to decrease stigma and emphasize the importance of seeking specialized assistance, Madrid's City Hall has taken action.
At the studio, we pondered the effects of starting a conversation about addiction, catalysing treatment, and preventing associated issues.
By using phrases like “How are you feeling?”, “Are you okay?”, and “How are you?” we embodied different voices that reach out to both those suffering from addiction and their surrounding environment.
Photos and videos by Felix Ruiz.
