JOHNSTON ST 59

SEEING IS EXPERIENCING

Type: exterior and interior visualization | Location: Melbourne, Australia | Status: completed

PARTNER: KENNON

PROJECT: JOHNSTON ST 59

A magnificent architectural masterpiece has emerged in the vibrant hub of Port Melbourne. The luxurious apartment complex is a unique creation that sets itself apart from the neighboring buildings with its eye-catching concrete exterior, which exudes confidence and boldness.

Our CUUB team was tasked with developing a visual identity for the project situated in the heart of Port Melbourne. The project aimed to showcase the dramatic and stylish ambiance of the interior while highlighting the significance of the building's concrete façade, which is a crucial element of its design.

As we delved deeper into the project, our team at CUUB was filled with excitement and anticipation. Each member put their heart and soul into studying the materials, textures, and shapes carefully chosen by our partner to create a unique and expressive image that captured the essence of the project. We focused on experimenting with various concrete presentations until we found the perfect combination that added a sense of depth and texture, bringing the space to life.

The lighting was curated to create a sense of calm and serenity, enveloping the space in a warm embrace that filled us with a feeling of peace and contentment.

Despite the minimal greenery, a few carefully selected plants served as a perfect accent, adding to the natural beauty and grace that complemented the sleek and modern design of the space.

The final phase of the project was an intense emotional journey, similar to a symphony of harmonization. We meticulously crafted every detail of the visualization with immense care and devotion to express the very soul, spirit, and guiding values of the project.