项目丨PROJECT
MIXWEETIE无糖薄荷糖 / 广州 / 2022.06

服务丨SERVICE
电商设计 / 主图设计 / 详情页设计 / 包装设计

设计团队丨TEAM
设计总监 / 令语
包装设计 / 魏琛
详情页设计 / 刘欣
三维设计 / 王曼
案例整合排版 / 魏琛


项目背景
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MIXWEETIE是一个无糖薄荷糖品牌，以“激发灵感”为产品卖点，打造网红产品，为包装设计注入网红基因，受众人群以年轻人为主。
在包装形式上通过采用创新铝袋工艺使用四层内外膜组成，塑封条和自封条的设计，为食品提供干净卫生的二次储存条件，可折叠的设计使产品拥有随身便携的条件，同时避免了糖果和包装碰撞而制造出的干扰声响。

Mixweetie Is A Sugar-free Mint Candy Brand That Focuses On "Inspiring Creativity" As Its Selling Point, Creating Popular Products, And Injecting Influencer Genes Into Packaging Designs. The Target Audience Is Mainly Young People.

In Terms Of Packaging, Innovative Aluminum Bag Technology Is Used With Four Layers Of Internal And External Membranes, And A Design With A Plastic Sealing Strip And A Self-sealing Strip Provide Clean And Hygienic Conditions For The Secondary Storage Of Food. The Foldable Design Makes The Product Portable For On-the-go, While Avoiding Interference Noise From Candy And Packaging Collisions.