Activia - The Activia Challenge | Social + Onground
How do you increase awareness and recall for Activia in a market where it's not exactly top of mind. You counter a challenge with another challenge. Logic says that 14 days is not a realistic timeline for most self-improvement challenges. Be it mastering a new sport, learning a new language or improving one's fitness. Or is it? Introducing the Activia 14 Day Challenge. Improve your gut health in just 14 days, share your challenge and win.
The campaign included 3 digital films, KVs, a microsite and on-ground sampling and awareness.
The campaign included 3 digital films, KVs, a microsite and on-ground sampling and awareness.
