About this project
This project aimed to design a shoe box for the Adidas Grand Court Shoes model. Along the way, we also visualized how our illustration would look on posters and other brand merchandise.
Approach
Our design approach was based on the contrast of large shapes and minimalistic sneaker design to show that in life, elegance and being active in the world can go together. In the design, we used colors that are already present in the design of this model of sneakers. We also used the flowers embroidered on the sneakers as the main decorative element.
Message we want to convey
Modern women can combine traditionally considered feminine attributes (flowers, hearts, etc.) with an active lifestyle and manifestation of themselves in the world. They are not afraid to realize their potential while also expressing their unique femininity the way they want.
Thank you!
