The final project for my Public Relations class at Ithaca College during the Spring 2013 semester. For this project each group was assigned a local client and instructed to create a proposal for them based on their goals. Our client, Lot 10, is a bar and lounge in Ithaca, NY, who wanted to increase the amount of students who frequented their bar, as well as find a way to reach the greater community.

 

I was the project manager for this project, as well as the creative director. I created the proposal book in Adobe InDesign. The overall design for the book was inspired by the Lot 10's physical appearance as a very clean and sleek exterior with a rich interior featuring exposed brick and other raw materials. Additionally, the colored stripes were inspired by a painting prominantly featured in Lot 10. 

Each section was named based on various phrases associated with bars and bartenders. I did not create te background images for the transition pages. These images were provided by Google for academic purposes.