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    ANA Airports wanted to build a brand for a retail store to present and promote Portugal at Lisbon Airport in all its diversity of products, food … Read More
    ANA Airports wanted to build a brand for a retail store to present and promote Portugal at Lisbon Airport in all its diversity of products, food and cultural richness. From this ambition, Snord created Portfolio®: a whole new brand "Made of Portugal", to endorse a real portfolio of a country that is seeking to be rediscovered. As Portugal does not defines itself in a single idea, Portfolio® was a global integrated project that perfectly suits the chalenge for creating a powerfull brand "Made of Portugal™" and with everything Portugal is Made of. Read Less
    Published:
MADE OF PORTUGAL™
 
ANA Airports wanted to build a brand for a retail store to present and promote Portugal at Lisbon Airport in all its diversity of products, food and cultural richness. From this ambition, Snord created Portfolio®: a whole new brand "Made of Portugal", to endorse a real portfolio of a country that is seeking to be rediscovered.
As Portugal does not defines itself in a single idea, Portfolio® was a global integrated project that perfectly suits the chalenge for creating a powerfull brand "Made of Portugal™" and with everything Portugal is Made of.
My Personal Contribution:
Brand Strategy | Naming Concept I Creative Contents & Copywriting I Retail Segmentation | Activation Plan Definition | Creative Direction 
 
Agency: SNorD - SuperNormal Design
Client: ANA Airports