When it comes to creating a brand experience, design is everything. We went all out to transport guests to the heart of Tennessee and the world of the iconic whiskey brand.
From the moment attendees walked through the music themed gantry, they were greeted by the warm glow of ambient lighting and the smooth sounds of live music. The event space was carefully designed to capture the rustic charm and vintage aesthetic that Jack Daniel's is known for with a little bit of Lagos, with every element chosen to create a truly immersive experience.
The aim was to create exciting experiences and touchpoints for guests through the identity of Jack Daniel's SKUs: The Gentle Man Jack, The Old No7, and Tennessee Honey. 
In addition to this, there were interactive exhibits and displays throughout the space, including experience zones that tells the story of each SKU.

The exhibits were designed to be engaging and informative, allowing guests to deepen their appreciation for the brand and its unique flavor profile.
Overall, our Jack Daniel's experiential activation event was a huge success, with attendees raving about the attention to detail and the immersive nature of the experience.

Facade

Tunnel Walkthrough

Media Wall

T H E  O L D  N o 7   Z o n e 

Tennessee Honey Zone

The Gentleman Jack Zone

Stage Set

The Paint Wall

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