300° Fahrenheit

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Established in 2018, 300°F is a Kuwait-based smokehouse specializing in all kinds of delicious BBQ dishes. With two branches across the country, they have been serving quality food to thousands of people since their founding.

In 2021, we were approached by 300°F regarding a new sub-brand they were establishing, which they named “300° Fahrenheit” after the restaurant.

The concept behind 300° Fahrenheit is a showroom in which they can showcase and retail different BBQ and grilling equipment such as grills, smokers, and related products.

We were tasked with creating complete visual branding for this new sub-brand, which included the logo, packaging, colors, typography, illustrations and more.

Inspired by the forms shared by both grills and smokers, 300° Fahrenheit’s logo combines elements of vintage typography reminiscent of traditional smokehouses with outlines that resemble a smoker hood and the metal grill on the inside.

Utilizing colors that reflect the brand’s essence, we went with a combination of red, black, and white, representing fire and charcoal.

Matching the intensity of the fire and heat involved with grilling, the brand’s typography places emphasis on being bold and visible, utilizing clear sans-serif fonts and heavy weights.

Seeing as 300° Fahrenheit is a retail-based business, much of the focus on the branding was placed on the packaging for the various products. Combining the brand’s colors and typography with stylized photo/graphic elements, we were able to develop a style that ties into the brand’s rugged and vintage aesthetic.

Tying into the packaging, a system was developed that utilizes our graphic elements and color coding to differentiate the various products visually.

Lastly, we had developed a unique concept for the brand’s grill packaging, which has cut-out sections that allow the cardboard box to be transformed into a kids’ play area.