“Uncle Charlie’s brings you the Taste of Country, with a modern twist in the 21st century by incorporating a contemporary packaging style and ways of delivering knowledge and information.”
Uncle Charlie’s is a 100% Aboriginal-owned business that involves Aboriginal peoples and holding onto Aboriginal knowledge and practices. Uncle Charlie’s produces popcorn that is made of Australian native ingredients such as finger lime and river mint, through the story of a Wiradjuri elder named Uncle Charlie Evans.
This project was aimed to increase awareness on Aboriginal-owned businesses such as ‘Uncle Charlie’s’ by designing a modern marketing campaign that extends the reach of the brand and increases uptakes of the product in more communities.
