CEMEX is biggest concrete producer in the world and for them social responsibility has become an important factor. The design of this report was important for the developing and investment in this specific area.
The developed concept focus on the keyword transformation. This allowed the creation of an engaging visual identity, formed by a series of chemical icons and infographics that help sell the significance of this book. The cover uses foil and uv coating to create a more tactile experience for the reader. It also opens to wide spread that details the three base areas of social responsibility that CEMEX works on.
ART AND CREATIVE DIRECTION
Erika Múzquiz
DESIGN
Erika Múzquiz
ICON DESIGN
Sylvia Díaz Covarrubias
INFO
hola@reset.mx
