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Working on the rebranding project for MyBeauty was a thrilling experience. As a private label beauty brand, MyBeauty faced the challenge of appealing to a younger audience, and the solution was a fresh and modern rebranding. My goal was to capture the brand's sparkling personality, which I achieved by using calm, soothing tones with a hint of metallic foil.
One of the highlights of this project was the creation of new packaging with a sleek and modern design, that caught the eye of potential consumers. To complement the new packaging, I also designed simple yet unforgettable icons that align perfectly with the brand's theme.
With these features in place, I incorporated the new design across all MyBeauty's marketing materials, including their website and social media accounts. The outcome of the project is a new, young, branding that appeals to a fresh new audience and best reflects MyBeauty's identity.
Here are some of the specific tasks I completed as part of the rebrand:
Developed an upgraded logo for the MyBeauty brand and its products
Created new icons and illustrations for the MyBeauty brand
Designed new packaging for all of MyBeauty's products
