The notion of emotional durability as the new sustainability directed my thesis work for my MA Design at Northumbria University. Three design concepts were developed with my research into emotional durability: a toaster, a bicycle, and a lamp. These three concepts were selected for their interesting avenues that expressed through the research, and how they could converge the discovered knowledge.
This bicycle is based on the concept of evolution. This expresses how people physical and emotional values change with time. The bicycle is with a frame that permits interchanging parts to adjust its size as the user grows. This design is also a mean for companies to stay in connection with their costumers, as the bicycle requires maintenance and changes. The upgrades are offered through the company for economical reasons, and also to enable companies to have a better understanding of their client’s needs and desires (to have glimpse of their users life.)
This toaster concept is developed to educate the consumers on their objects. From the research, it was discovered how consumers tend to be uneducated on their objects. This concept enables the users to know exactly how long is the object expected to last. The toaster is also very open and simple to enable the consumer to have a good ability for the object’s maintenance. This aspect of adding an expiration date to the objects would force companies to not only compete on prices but also on design durability.
The lamp is based on the concept of energy saving and dependent objects. This is a lamp that produces light from a dynamo being forced down by gravity. This concept is a mixture of the hourglass concept and self produced energy. The benefit with this design concept is that the object forces the user to interact with it, thus forcing an emotional relationship to be produced. The luxurious materials were selected as the object needs to be touched, and also to ensure that the object is not perceived as a gadget, but as a piece of decoration and durability.