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Dylan Arnold Fitness | Brand Identity





Dylan Arnold Fitness | Brand Identity

As a passionate fitness instructor, Dylan Arnold wants to make a difference in people's lives by encouraging them to make a lifestyle change instead of opting for a quick fix. However, with the fitness market already saturated, he needed a brand identity that captured people's attention and helped him stand out.

Through a series of in-person workshops, we worked together to identify a direction to move forward in. Our goal was to create a bold, dynamic, and exciting brand identity system that can adapt to being used in various ways, from clothing to wall graphics, posters and digital media.

As we researched the local fitness industry, we realised that colour could play a key role in setting Dylan apart from his competitors. We chose a vibrant blue palette that perfectly captures the energy and passion he brings to every class. And with strong typography and a unique forward-moving icon, the Dylan Arnold Fitness brand now has a powerful and recognisable presence in the local fitness scene.


Dylan Arnold Fitness | Brand Identity
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Dylan Arnold Fitness | Brand Identity

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