Brand Strategy for a Multi-Faceted Business
Brief
OBRUTHE INVESTMENTS LIMITED is a group of companies cutting across different businesses including real estate, hospitality, logistics, agriculture, entertainment and more. They need brand strategy to harmonise their brand image and also multiple implementations of designs within the various businesses
Implementation
We received the job and proceeded to have multiple meetings and the design started proper. We sent some ideas for the general brand image from which we will now adapt to the other arms of the company.
A design was settled for and we went on to design and implement it across the various arms of the business.
This was the overarching design that was settled for of which all other designs will be made from. The logo depicts a central core from which 3 arrows points out from. This signifies the core brand which multiple businesses comes from. The design also has a strong and reinforced feel to it so signify strength and collaboration.
Mockups
Brand Stationery
The Sub-Brands
1. Bruth Restaurant & Lounge
Rebrand (2023)
Original (2020)
2. Bruth Grills (Multiple Locations)
3. Bruth Express
4. Washspot Laundry
5. Washspot Car Wash
Long 77ft Banner
6. Bruth Homes
7. Obruthe Farms
8. Bruth Logistics
Mockups
9. Wave Records
