Brand Identity for handmade jewelry store
Client: Forest Gems is a handmade elf / fairy - inspired jewelry store.
Project goal: Create a minimalistic, monochromatic logo and a unique brand identity that will emphasize the mood of mystery and magic of their jewelry.
Solution: Created a logo with a unique font similar to the elven. And also added a small detail (a gem instead of the letter O to reveal the name of the brand). The palette is chosen in shades of blue and green. Where blue is magic and green is the forest. Created unique branding based on the gems displayed in the logo.
