Bariq Alshra
Client: bariq alshra | Service: Brand Identity | Year: 2023 | Based in: Saudi Arabia
"Bariq Alshra" is a jewelry and gold brand
They offer a variety of gold types and forms for fashion-conscious young girls who want to show off their unique and trendy styles to their peers.
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• The brand's mission was to create a new visual identity that reflects their core values, which include Diversity - Creativity - Elegance - Modernity.
• The brand identity for "Bariq Al-Sahra" was inspired by its name, which means "Desert Glitter". The goal was to embody the concept of sparkle, representing humans as the center of attention, shining like radiant stars.
• Furthermore, the brand sought to convey the idea of diversity, using the universe as a symbol. As the most diverse place, the universe contains a myriad of galaxies and stars, each with its own unique characteristics that set it apart in the vast expanse of space.
• In addition, the brand aimed to incorporate the value of beauty into their identity, represented by roses and butterflies. These natural elements are both symmetrical and visually pleasing, qualities that are prominently featured in the logo design.
• The logotype uses playful and dynamic circular shapes and a modern Kufic script that exudes elegance. It aims to create a fun and enjoyable experience for customers while conveying youthfulness and modernity. The overall effect is lighthearted and departure from seriousness.
• We aimed for a simple and lively packaging design, incorporating a shell-like character with earthy or white tones on the outside and jewel-related colors, such as emerald green, when opened. This is precisely what we achieved in our design.
• We believe that outline icons and fine lines convey a sense of luxury and simplicity. To ensure that our customers associate our brand with these qualities, we made sure to unify all of our icons.
