FINTECH VIDEO CONTENT: YOUTUBE + INSTAGRAM
I headed the video content team at Navi Technologies, a USD 582Mn Fintech Unicorn in India. It was a 9-member team comprising videographers, editors, script writers, video presenters and social media manager.
At Navi, I strategized and deployed Discovery-led and Intent-led content strategy on YouTube and Instagram (Short & Long form video content) to drive acquisition of Followers/ Subscribers and Engagement of DAUs/MAUs.
Results:
1. Upped the Average % View Duration of Navi YT channel from 11% to 55% (Industry standard ~ 30-40%).
2. Grew the Follower base on IG from 5.5K to 160K in 9 months.
Skills used:
Video content strategy, Ideation, Script writing, Creative Direction, Production, Team management, Project management.
Find below a few videos that I made at Navi:
PS: Feel free to look up content on Navi YT channel and Navi Instagram handle.
