Minh Duc Education is an educational brand, with its main training methods being "differentiated teaching." A modern educational method that focuses on designed teaching based on each student's characteristics, psychophysiology, needs, motivations, interests, aspirations, circumstances, etc… helping students develop comprehensively in accordance with their abilities.
Challenges
With the main focus being "differentiated teaching," Minh Duc Education came to Tree with the desire to build an identity system that shows the specificity of the education industry and the uniqueness of the differentiated teaching method.
Solutions
Tree Creative has chosen a minimalist design to build a succinct identity system that properly portrays the uniqueness of Minh Duc Education’s industry.
The graphic system that built the Minh Duc Education logo is developed from basic shapes: circle, square, etc., shapes that create an air of fun, youthfulness, and attractiveness to the brand. These are also the key visuals for the brand message: "Differentiated Teaching" by Minh Duc Education
With shifting geometry, The Minh Duc Education identity system represents a flexible and effective personalized teaching method. Each block represents an individual, and the movement represents the method of "Differentiated Teaching."
The two tones of green and yellow are used to represent trust and confidence, as an affirmation of the prestigious teaching quality at Minh Duc Education.
Results
Through Tree, Minh Duc Education has a synchronous and minimalist identity system that properly represents the brand's product value and the difference in the industry.
