Johnnie Walker Let's Talk Scotch
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    Johnnie Walker created a platform called Let's Talk Scotch, where invited participants were called to say what they would want best from their fa… Read More
    Johnnie Walker created a platform called Let's Talk Scotch, where invited participants were called to say what they would want best from their favorite brand of whisky. Rather than ask questions, however, we created a series of videos. Each video highlighted a possible direction to move the RM program towards, to gauge interest. Read Less
    Published:
Johnnie Walker created a platform called Let's Talk Scotch, where invited participants were called to say what they would want best from their favorite brand of whisky. Rather than ask questions, however, we created a series of videos. Each video highlighted a possible direction to move the RM program towards, to gauge interest.