The logo concept for DailySack, an affordable luggage brand specializing in various sizes of luggage bags, backpacks, and duffle bags, revolves around the brand's adaptability and versatility. The target audience spans a wide range, from 16 to 65 years of age, and includes individuals with rugged lifestyles who frequently travel by local trains, buses, and rickshaws. Additionally, the brand caters to people who enjoy trekking and embarking on one-night trips, as well as those who use their bags for both office and vacation purposes.
To capture the essence of DailySack's flexible and multifunctional bags, the logo employs a Wordmark style. Each letter in the brand name, "D", "A", "I", "L", "Y", "S", "A", "C" and "K" is designed to represent a bags in various scenarios. The width of each letter varies, symbolizing the diverse characteristics of DailySack's Backpack. For example, a letter might be narrower to reflect a sleek college bag that carries only a couple of books, while the same letter might be wider to represent a spacious trekking bag capable of accommodating clothes and other essentials.
