The Sephora Beauty Kaleidoscope is a downloadable app that lets beauty insiders know exactly what products are on trend the moment they're thinking about makeup. The app utilizes details from the users photo like skin and hair type as well as location services to identify up-to-the-minute weather and amount of sunlight wherever she goes.
The gathered information creates a perpetually changing kaleidoscope background or lock screen made of the best trend looks, colors, and products for their unique beauty moment. The stunning kaleidoscope changes throughout the day, and a simple swipe up from the home or lock screen shows products that make up its current image, and a link to the Sephora shop to buy.