Tasked with promoting the Horror genre within the Star brand pillar on Disney+, the objective was to create an offbeat and unconventional campaign that showcased how various "Horror Stars" were navigating their lives during the pandemic.
To bring this concept to life, three talented local artists were enlisted to put their unique twist on artworks inspired by three Disney+ horror titles: The Walking Dead, What We Do In The Shadows, and American Horror Stories. The result was a collection of astonishing artworks featuring Pontianaks (female vampires in Malay folklore) within an Attap House, JiangShis (Chinese hopping vampires) in a vintage Peranakan-styled house, and Zombies roaming around a traditional Kopitiam (local coffee shop).
This campaign successfully blended local culture and the horror genre, creating a visually captivating and culturally rich experience for the audience.
Disney+ Singapore (2021) | Concept, Art Direction | Artists: Adeline Tan, Chris Chai, Shian Ng
Media coverage here.
The Walking Dead - Zombie
Adeline Tan (Artist link)
Adeline Tan (Artist link)
Campaign Video
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