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About

About

An ad campaign for LEGO
Published:
LEGO is one of the few toys that is truly designed for everyone. Gender, interest, age and skill neutral, anyone can build their own unique world with LEGO.
 
The accompanying microsite offers users the opportunity to use a photo of themself to generate a unique, custom LEGO minifigure to make their LEGO experience truly their own. Users are motivated to share their custom minifigures for a chance to have them produced.