Vivel. Strength & Softness.
Working on ITC’s Vivel, I got to explore socially conscious and feminist branding.
At the same time, there was exclusively product centric work.
Everything however; was about softness, strength and the brand value of Ab Samjhauta Nahin*.
*No compromises now.
Film
Radio Spot
The radio spot was recorded in Bengali, with the song being sung in its original language.
On ground activity
Please note: Some Spec Ads included
