TV: Keyword guided Channel Surfing
To allow people to keep flipping through programs mindlessly without consciously having to select a source, we introduced the follow keyword-based channel surfing concept.
Some of the text in the concept is in the Dutch language, as a general rule everything on a red background is program or channel information (except for the time), the yellow text on black background are the keywords.
In short, this interface turned out to provide a playful way to browse around items connected by tags (in this example do your online grocery shopping). But the design process was a little more complicated.
This interface is part of project that aimed to find new ways to interact with products in a supermarket. My observation was that there are a lot of ways in which the supermarket can communicate towards the consumer or influence the consumers behavior, but there are limited means for the consumer to personalise their shopping experience or respond to the supermarket. For this concept I focused on digital grocery shopping (ordering online) trying to give consumers a voice by allowing them to tag products to their own taste (and eventually allowing them to share these with friends/family), but I also attempted to keep the interface and interaction playful and fun.
Below you can find demo movie, but you also try the flash prototype out here.