One of the biggest challenges when I worked in Parafina was to manage the events of Luna Rossa Challenge in Valencia during America's Cup in 2007. Apart from small events and VIP trasfer services with Alfa Romeo, the main event of Prada was a big party in an old market where the stalls were transformed into fashion DJ sets or shop displays.
Alfa Romeo was the Offical vehicle of Luna Rosa Challenge.
Central Market of Valencia was transformed into a fashion party venue.
