Campaign: Henry Ford 150;
Client: Ford, EcoBoost Engine;
Work: Content writing, user journey, YouTube video.
July 2013 marks 150 years since the birth of Henry Ford. For this occasion, we made a Facebook application in which users could see a timeline of Henry Ford’s life, choose a cover photo with an inspirational quote by Henry Ford and see videos with Ford technologies – the legacy Henry Ford left behind, which still inspires Ford today.
Results so far: 25K+ unique visitors; 41K + pageviews; 200 cover photos set; 280K+ views on YouTube for the video.
The application is still running. You can try it HERE.