City Guide Promotion
The Tokyo Convention & Visitors Bureau wants to promote Tokyo as a travel destination through a city guide book cover and poster. The target audience is tourists in their mid-twenties to mid-thirties who are interested in an immersive and authentic experience. The cover design should capture the essence of Tokyo's cultural heritage while conveying a sense of adventure. The artwork depicts a woman exploring the cherry blossom covered Meguro River with the Tokyo Tower in the distance, the art style then paying homage to Japanese manga and anime culture. The color palette of light pink and medium gray, along with the typeface of a dried-out brush pen, creates a connection to Tokyo's cultural heritage and evokes a sense of serenity, beauty, and adventure.
