ABOUT
Reusing an old house as a museum is an opportunity to create and develop a unique brand identity that reflects the history and culture of the place. By creating an engaging visual identity, the museum will be able to attract more visitors and build a strong connection with them.
“HARIRIUM” is a combination of two words, the first being a main character's name which is “HARIRI” (reused house name)and the second being "um," which is a syllable from "museum." This combination creates the key which switches two different time zones representing as “i” letter in middle. It's a clever way to bring modernity and identity into one singular entity.
The brand identity should be based on the story of the house, its past, its people and its culture. It should evoke emotions in viewers while also clearly conveying the message of what makes this museum special. Through careful design choices, it should establish a strong sense of place that will make it stand out from from the previous usage.
TIMELESS PATTERN
let us start with the place for which we created a brand identity: an old house called "HARIRI", repurposed as an art museum and located in Iran, in the city of Tabriz. It was designed in a glass concept to give us a transparent image of the past and the modern body, as the new parts were added to this beautiful house that has distinctive and valuable paintings that belong to the "QAJAR" era.
So, as a pattern, it was tried to use a flexible pattern that contains two parts that belong to "i" of HARIRI and "u" of museum. So the pattern must be flexible as if it floats in time between past and present, which we called "TIMELESS PATTERN".
Apart from colored background, it can look different on black and white background and you will not get tired of seeing a pattern, but it can look different on different backgrounds and also remind us of two different times.
NOTE
All architectural designs and brand projects, including renderings and all photographs used in the magazine, belong to Shahrzad Safari.
