The Barbershop Studio's brand identity
is an amalgamation of two separate industries, post-production, and grooming. This fusion resulted in a dynamic and refreshing brand that stands out amidst the post-production industry.
The name "The Barbershop" is a clever nod to the world of grooming, while the slogan "We cut, we colour, we clean" ingeniously plays on the language of both industries, emphasizing the studio's core services of editing, colour grading, image retouching, and VFX.
The brand's visual identity showcases a bold, black-and-white colour palette, accented by a vibrant blue tone. The use of an Egyptian blue Pantone is considered a clever choice, not only because it pays tribute to the studio's roots, but also because it adds a touch of sophistication and refinement to the brand, all while giving it a unique feel that sets The Barbershop Studio visual identity in a league of it's own.
The amalgamation of mono-tone, black-and-white images with a glitchy lithograph treatment creates a unique and recognizable visual style, while the use of black-and-white photography adds a classic touch, reminiscent of traditional cinema industry.
The contemporary italic logotype branding with a bold, modern Agrandir typeface provides a contemporary touch to the retro-inspired aesthetic.
The sharp, angular lines in the logo signify precision and attention to detail which are required in post-production.
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