Bo-Yue Wang's profile

TianLiao Select Pork｜田寮豬嚴選肉品禮盒

Bo-Yue Wang
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package package design Packaging packaging design pork pork packaging
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田寮豬嚴選肉品禮盒
TianLiao Select Pork

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高雄市田寮區以惡地地景聞名，其地處大崗山龍眼蜜產地範圍之中，物產也以其龍眼蜜最為人所知。而田寮是高雄市轄內最大的毛豬產地，其畜產業雖較鮮少為人知，近幾年在主管單位的輔導下逐漸發展出自有的特色產品，其中以過去的月之鄉鹹豬肉較常曝光。本次在高雄市政府農業局的輔導之下建立全新的農會體系品牌「田那提」，以新穎的品牌之姿活化現有的主力農畜產品，透過設計重新包裝，讓多年的老牌產品搖身一變成為面子裡子都能有更高價值感的地方伴手選擇。

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package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
package package design Packaging packaging design pork pork packaging
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整體以黑金做為主視覺基調，以英文環繞主體，搭配簡約的飾邊線條，營造些微復古的「舶來」感，主題畫面以兩隻遙遙對看的豬仔增添趣味，減少產品包裝的距離感。整體設計大氣強烈，承襲過去包裝的金色基調，再多加一層黑色的層次，拉升產品的價值感，在新的設計中帶有點舊的情懷，希望能歷久彌新。
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Client：高雄市田寮區農會
Design：王柏岳 Wang, Bo-Yue
Design Agency：SIANG SINN DESIGN 相森設計
Year：2023
-  高雄市政府農業局輔導  -

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TianLiao Select Pork｜田寮豬嚴選肉品禮盒
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Bo-Yue Wang's profile
Kaohsiung City, Taiwan Region

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SIANG SINN DESIGN 相森設計

TianLiao Select Pork｜田寮豬嚴選肉品禮盒

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