SKYY Vodka | 2022 Summer Global Photoshoot

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Since SKYY Vodka rebranded in 2021 - the global brand has been in need of consistent assets to be used internationally that represent the brands vision and new look&feel. During the summer of 2022 - I traveled to San Francisco (SKYY Vodka's place of origin) to art direct a multi-day, multi-location photo and video shoot that I had planned.

THE BRIEF – Create a library of static and video assets that showcase three vodka drinking occasions through the spirit of SKYY Vodka. Each occasion should be represented through the lens of the USA, Asia and Mexico markets. Summer shoot should focus on warmer weather seasonality.

OCCASION 01 | THE BAR