Concept:
When we pair up different things, we create something new, something fresh. Which is exactly what Hispanics do when they come to this country. They bring rich traditions, fuse them with American culture and make the best of two worlds. Through this campaign Winn-Dixie celebrates this fusion, not just of foods and flavors, but of languages, ideas and cultures.
In Store:
Mobile:
Allowed users to create their own combinations.
Recipe Book
