Date: Jan 2021 - Aug 2021

Skills: User Experience Design, User Research, Responsive Web Design, Web Design

- Evangelized and implemented a UX design process (define, research, design, implement, validate, launch, measure, & maintain) across the organization
- Built cross-functional teams with key internal stakeholders to identify low-performing high traffic areas of the site in need of improvement (define)
- Conducted competitor, market, & user research with internal stakeholders, business partners, & highly specialized B2B Design & Electrical Engineer customers to identify unmet needs & acquire baseline KPIs/metrics (research)
- Translated insights into low/ high-fidelity wireframes & prototypes using Adobe XD, Figma, & other UX tools (design)
- Worked closely with back & front end development teams to ensure designs are properly implemented on a test environment (implement)
- Review developed areas with internal stakeholders & business partners to ensure all unmet needs were addressed, then manage & coordinate implementation of feedback (validate)
- Handed off validated developed areas to development team to launch on production website (launch)
- Performed usability testing on newly launched areas to ensure unmet needs are addressed and acquire KPIs/metrics to track improvement (measure)
- Track & organize feedback received from customers using the on-site feedback tool; conducting additional UX testing where needed (maintain)
- Championed above UX Design Process for many large projects including but not limited to a complete site redesign/rebrand in 2021 (information architecture, navigation, parametric (product selector) table, product pages, support/documentation databases, careers area, etc.)

- Redesign of all high traffic areas of onsemi.com (information architecture, navigation, parametric (product selector) table, product pages, support/documentation databases, careers area, etc.)

-Redesign of Product Table involved translating a data-heavy table into a mobile-friendly  responsive experience.