Lencrafters wanted to drive a seamless shopping experience for buyers of prescription eyewear in their retail environment. To enhance the buying experience, and to support retail sales staff, we developed an interactive kiosk which allowd shoppers to "try on" a pair of specialized lenses to go with their frames. Customers were able to view augmented reality and enhanced experiences through the devices. 

 

The kiosk interfaced with the WebSphere Commerce and POS backend to pull lens SKU's for numerous brands including Oakley and Ray Ban. Customers received personalized recommendations that led to an increase in the upsell and purchase of premium lenses by over 25%.