Usually, the packaging ends up in the trash immediately after use. The Eat Create Play cookie packaging is made from a special material that allows you to create a wide variety of toys, giving the package a second life.​​​​​​​

The material consists of two layers: perforated paper and cardboard, divided into triangular parts. This structure makes it easy to bend the material, creating a variety of shapes. A perforation helps to remove unnecessary details without the use of scissors.

 Inside the package is an insert with toy scans: a crystal and a toy house. Also, the material allows you to invent toys yourself, developing the child's creative abilities. The material may also be of interest to adults. With it, you can create a variety of home decorations, household items, and much more. It takes a lot of time to create toys from ordinary cardboard: you need to make a drawing, cut a blank and carefully bend it in the right places. The Eat Create Play packaging material facilitates this process. Once in your hands, it immediately causes a desire to create.