Hugo Boss Platinum Concept
Hugo Boss has a broad range of sub brands within the brand such as Orange and Black, but which brand would represent the best products of Hugo Boss? The brand that would represent the line above premium? Platinum would be the name, a brand range that is exclusive, limited edition, a range that picks the best of the sub brands and then elevates it into the Hugo Boss Platinum range.
Fragrances for Her & Him, the packaging of the brand looks back at the iconic styling of the classic Hugo Boss.
