First Artist Bank
Global Branding Award Winner out of 600 participants for the
"First Artist Bank - FAB", contest hold by Talenthouse,
Dave Stewart (Eurythmics) and financial expert Michael Phillip
(Credit Suisse and Detsche Bank).
https://www.talenthouse.com/i/design-for-first-artist-bank-and-dave-stewart/submissions
http://davestewart.com/mariana-aspru-won-the-talenthouse-competition-to-design-the-logo-for-first-artist-bank/
http://davestewart.com/mariana-aspru-won-the-talenthouse-competition-to-design-the-logo-for-first-artist-bank/
Logo Concept - Built by Artists for Artists
Taking into consideration that logo is the sum of the company’s philosophy, I created a simple, functional and trustworthy mark. The main concept that stays behind the logo is the positive use of negative space in order to have an impact, hiding and in the same time highlighting subtle the “A” (Artist), the center of composition (introverted or extroverted artists).
The "A" creates an invisible line from left to right and down to up, significance of future and progress. Having a connection between the letters “F”, “A”, “B” is covering the message: “we (FAB) build together for you (A)” (built by artists for artists) and the square shape represents the power and confidence of a bank.
In addition, in order to represent an original mark that emphasizes professionalism, regarding the symbol, I created a customized typography, using geometry and balanced angles. The logo is legible in small size and works in Black & White, Grayscale and any color as well.
If you like it, please press the blue button.
THANK YOU.
