The project arose from the idea of combining elements of Colombian coffee culture with aesthetics normally attributed to haute couture. A bag that takes a common element such as jute and combines it with other materials such as leather.
The colors used are part of the elements of the coffee landscape, the green of the mountains, the red of the beans ready to be harvested, the coffee not only from the roasted beans, but also from the fertile soil that this region possesses. These colors together with the blue were also captured in the jute with horizontal and vertical lines that allude to these large luxury houses that frequently use them, and the Colombian Coffee certificate as a direct relation and sign of the quality of the product.
The process
The editing of the texture was the last step, with the colors and icons already selected, it was edited with the intention that there was no difference between the digital texture and a real photo of a jute coffee bag.
Alejandro Serna Rodriguez
Product and Industrial Designer
