Heal was a university packaging design brief where I responded to the theme BRU HAHA by coming up with a design and brand for a healthy drink as these drinks are continuously evolving.
The idea behind this drink was to create a healthy drink that tastes as good as sweets, unlike the regular smoothies you tend to make at home that don’t taste too great.
This healthy drink is filled with many nutritional values from the fruits to help cleanse and boost your immune system whilst tasting delicious at the same time.
The target audience is aimed at young people including gym goers, influencers, and mature teens in hopes to encourage youngsters to drink more healthily and take care of their health.
The brand guidelines consist of HEAL in black with a white background as shown in the example above.
The typeface created for the packaging design was handwritten using the drawing tool and pen tool in Adobe Illustrator. This typeface gives a personal feel to the brand and drink, appealing further towards the target audience.
