PRIMAL INSTINCT BRAND IDENTITY
Where will you be for the Primal revolution?
A Swiss techno record label driven by the deep rooted instinct within us all for rhythm and beat. Focusing in on the basic patterns in music, they create tracks that resonate through the walls of the club and the chests of their tribe members.
The founders of Primal Instinct found that while playing their music to people who are not fans of techno and from different generations would nod or tap along to the beat of the track. It spurred in them the idea that rhythm was primal and instinctual.
THE TRIBE
Dance is unique to the individual. No two people react to the same piece of music the same. The Primal Instinct brand consists of a suite of icons or 'Tribe Members' that are interchangeable on designs and between one another. Used alone they represent the individual, used together they represent The Tribe.
